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Tuesday, 18 March 2014

Two Little Feet




Quality, comfortable & stylish shoes that children love to wear! I am so excited to introduce you to Kylla from Two Little Feet!





About...
I am a Mum of two busy active boys! A 4 year old, and an almost 2 year old. Two Little Feet is in it’s second year of trading, after being launched at the Baby Show in Auckland in 2012. We are NZ’s exclusive distributor for Freycoo shoes for children aged 6months to 4years. We stock baby shoes, preschooler shoes, squeaky shoes, Lamington socks, Nurtured by Nature Merino clothing, BabyInk Inkless print kits and Ecostore baby products. Our desire is to become NZ’s specialist online shoe shop for kids, that parents know they can trust for great shoes for little feet.


Allstar Toddler Shoes


Starting...
A desire to start a business of “some form” started just after I had my first baby in 2009. I craved the desire to create a “job”, if you like, that would allow me to work from home; particularly while the children were young. But also ultimately allow me to work from anywhere.

I would have endless discussions with my coffee group Mums on just what “it” would be – as I found it hard to have that Eureka moment – probably because I was running on little sleep, and lots of hormonal changes at the time!

My first son was up and moving at a very young age, crawling by four months and walking before nine months; he was the whirlwind at our coffee group meetings. The idea to base a business upon “early movement “was seeded.

Very soon I was to find out just how expensive good quality footwear was for young children and that there simply was not much competition in the New Zealand market. There were few choices when it came to buying baby and toddler shoes – either they were really expensive or cheap and nasty ….so the hunt was on; to find great quality shoes that could be more affordable.

We sourced & shipped in several brands from overseas. And yes we were guilty of testing our products on a human. Our now 2year old who was a running & jumping boy was subjected to trying on numerous styles for his active days of play. He now had a better shoe collection than his mum!

We choose the Freycoo brand as not only did they appear to wear the best and support his developing feet – but time after time they were the shoes (out of the many on his collection) that he picked out to wear each and every day. So our business tag line simply become “shoes children love to wear”.



Daisy Baby Shoes



Naming...
There was a lot of brainstorming over the business name & anxiety! It was just like deciding on the name you like most for your baby – because it’s what everyone is going to know you by.

I still have my list of all the possible ideas…but ultimately what lead me to decide on Two Little Feet is that it is precisely what our business is about, quality items for two little feet. It was cemented as a name when I found this poem which I fell in love with, which I keep as a reminder of how precious and quickly our babies grow.

Here is a link to it http://amateurpoem.com/view/46268/


Shelby Baby Shoes


In 3 Words...
Stylish, quality, fun.

Favourite...
It’s hard not to fall in love with the girls styles – even though I have two boys.
Gosh I have a few favourites. But my absolute favourite at the moment is the “kelsey girls boot”. This is a very fashionable chocolate brown winter boot. To me it oozes style, charm, plus passionate childhood fun. A gorgeous pair of boots that will hold their place in the playground or while downtown. You’ve got to check them out.

Kelsey Girls Boot

Daily...
OMG a daily routine? It’s somewhere along the lines of family first, then the business, then the housework! Being a full time mum at times, lets be honest most times, can be exhausting in itself. I’m lucky that my husband is fully supportive of the venture and supports me where he can. But it is definitely a juggling act. I certainly have become more realistic on what is achievable in a day & how to focus on what’s important.


Track Runner Sneakers


Owning...
Having the ability to be a stay at home mum and work flexible hours. And being able to have a direct impact on the creation of the business.


Sherwin Toddler Boots


Advice...
The scariest part is making the decision to start – believe in yourself. Seek guidance & support from those around you. You’re gonna need both – don’t be afraid to ask for help. Understand that you will have your up’s and down’s – but stay focused on your end result & why you started the business in the first place.


Relaxing...
I love to spend time at the beach. Failing that a nice glass of wine with friends never goes astray!



Anything Goes Toddler Shoes


From Here...
My biggest focus at the moment is getting parents to know about us. So this year’s focus is on creating that awareness and loyalty. We have referral discounts, newsletters and Facebook pages that offer exclusive deals such as 48 hour only deals.

Ultimately, I would love to create our own Two Little Feet brand of footwear…but hey it’s early days & there’s still a lot of work to be done.



Lamington Merino Socks



Connecting...
You can buy our shoes from www.twolittlefeet.co.nz.
Join our Two Little Feet Facebook page & our mailing list – this is the best way to be kept up to date with our latest styles, specials or competitions.


Special Offer...
Kylla has so kindly given me a VERY special offer for YOU my wonderful readers. I will give you a code that will entitle you to 50% off the RRP of ANY pair of Two Little Feet shoes for new and confident walkers ie the entire range - except our sports shoes - which already have a massive discount on them anyhow! You can purchase as many pairs as you like at this price. All you need to do is leave your email address. The code will expire on the 29th March.
CODE: Liked
Thank you so much Kylla! Now go and take advantage of this AMAZING deal and get your wee ones kitted out for winter with a pair of fantastic great quality shoes - www.twolittlefeet.co.nz

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